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Home > Acknowledging Funding Support > Launch or official event

Writing a media release

Here are some ideas you might like to use to get started in writing a media release for your project or event.

Format

Ideally a media release is on one A4 page (preferably letterhead). Type the document and allow for generous margins on either side of the text (a minimum of 2 cm). Do not include fancy computer graphics etc to decorate your media release. Keep it simple.

Head the page - MEDIA RELEASE (not press release).

Provide a heading which clearly identifies the subject matter of your media release. Don't spend time writing a catchy 'headline' as sub-editors who write the headlines rarely use the headline you've worked on.

At the end of the release include the name and telephone number of a contact person. If appropriate, include the time and date for a photo opportunity.

Content

Think about constructing your media release to answer:

Make sure the first paragraph (called an 'intro') attracts attention. The 'intro' should include the key facts about the project or event.

In writing your 'intro' think about:

Include the GCBF acknowledgment statement in the second or third sentence.

Assume most of the text in your media release will not be used. So, it's important to make sure the most important information is first, then the next most interesting detail, followed by the other information. Don't save the best for last as it might never be read.

Write from the media outlet's point of view. Think about what will make your story relevant to their readers, listeners or viewers.

Use quotes from relevant people involved in the project.

Style

Keep the text short and simple. Use clear, accessible, everyday language. Technical or highly academic descriptions sound boring or may confuse. Avoid abbreviations and acronyms as the journalist may not be familiar with your organisation.

Avoid long sentences. Complicated sentence construction is a problem when information is being read over the radio or television. Try to limit your sentences to 20-25 words.

Last reviewed 16 June 2008