Dealing with the media
Here are some hints you may find useful when dealing with the media.
Local media
Use your local media outlets, often they are the best resources for local organisations.
Get a contact
Before you send a media release, contact the newspaper, radio or television program to confirm the deadlines for copy and photo opportunities.
Always try to follow up with journalists. But don't call everyday. There is a fine line between friendly reminders and harassment.
Ensure you are addressing the media release to the appropriate section of the newspaper, radio or television program. There is no point in sending something to general news when your story is about sports.
Make it easy to report on your event
Organise a spokesperson from your organisation (such as a member of your management committee) to meet the journalist at the event to assist with questions and requests.
Bring along extra copies of your media release to the event. Having extra copies on hand will help get the names, dates and details right.
Don't assume the journalist knows anything about your organisation. At the event provide the journalist with some background information on your organisation, such as:
-
an existing promotional brochure
-
one A4 page of facts you have developed specially for the day.
Remember, the information needs to be brief, to the point and jargon free. If you develop a brief list of facts, you may consider including information on:
-
when your organisation started
-
how many members you have
-
recent achievements and projects
-
fundraising initiatives
-
the names of key people in your organisation (such as the name of the President).
Build good relationships
If you receive good media coverage, thank the journalist after the event.
Last reviewed 22 May 2008
Other languages